M. Dika Dermatology
“Our number one goal with our ThriveOn loan has been to enhance our marketing to increase visibility to the community. Our consultant with LRC helped us navigate getting our first professionally made promotional video. We have been sharing it and gaining new customers.”
Dr. Marthe Dika- CEO
M. Dika Dermatology is a private dermatology practice led by Dr. Marthe Dika, a board-certified dermatologist specializing in skin, hair, and nail care. Prior to receiving support, the practice was operating successfully in Burlington, Wisconsin, built entirely through self-financing and disciplined growth. As demand increased, Dr. Dika identified an opportunity to expand into the Milwaukee market while also ensuring the business had stronger financial safeguards in place.
Funding from the ThriveOn Loan Program supported Dr. Dika’s expansion initatives, helped establish an emergency reserve fund, while also underwriting a targeted local marketing strategy designed to increase visibility in Milwaukee. Since receiving the loan, the practice has launched a comprehensive outreach campaign that includes various forms of marketing including radio advertising, community partnership building, and professional promotional videos. These efforts have significantly increased brand awareness, attracted new patients, and has positioned M.Dika Dermatology for continued growth.
Business location: Glendale & Burlington, WI
GMF Investment: $50,000
New jobs created: +2
Total employees supported: 10
Emergency fund established: +1
Legacy Redevelopment Corporation Support: Loan support & Technical Assistance