HoneyBee Sage Wellness
“In addition to the ThriveOn loan dollars, the bonus TA provided by LRC was incredibly helpful, particularly during the process of opening our second location. Our consultant shared a wealth of resources including a grant opportunity with us that we applied for and received, and that support played a big role in getting our new space open.”
Angela Mallett- CEO
Running a wellness-based business rooted in community and care often means navigating seasonal revenue fluctuations while still making long-term investments. For HoneyBee Sage Wellness & Apothecary, a seven-year-old holistic health business, this challenge intensified as demand and visibility increased. Support from the ThriveOn Loan Program provided stability during slower periods, allowing the business to cover operating expenses, retain staff, and invest intentionally rather than pause growth.
With loan support, HoneyBee Sage invested in a full brand refresh, improved packaging, and a website redesign that elevated its presence across retail and digital platforms. These strategic upgrades helped position the business for expansion into more competitive markets. Since receiving the loan, HoneyBee Sage opened a second location in the Third Ward, retained and created jobs, expanded customer reach, and increased revenue. Under Angela’s leadership, the business transformed seasonal uncertainty into sustainable growth while continuing to serve the community with purpose.
Business location: Milwaukee, WI Expanded from 1 to 2
GMF Investment: $50,000
New jobs created: +3
Employees supported across both locations: 14
New Customers: +11,073
New products/ services introduced: +6
Legacy Redevelopment Corporation Support: Loan support & Technical Assistance