Bara Legacies
“After nearly a decade in business, I knew it was time to reenergize the company. Working with my business consultant at LRC, I completed my first SWOT analysis, which revealed that we were significantly under resourced to meet our marketing and outreach goals. The ThriveOn loan helped us address that gap."
Omorinsola Summers - CEO
For almost a decade, Omorinsola Summers, owner of Bara Legacies, has seen firsthand how the lack of proper or adequately funded insurance policies can harm families, entrepreneurs, and small businesses. Her work has been education focused ensuring that individuals, especially business owners with families, understand the importance of life and health insurance as a foundation for long term stability. Over time, Omorinsola recognized that even mission driven businesses can struggle to maintain visibility when branding and marketing efforts lose momentum or resources become stretched.
When Omorinsola applied for and was approved for a ThriveOn Business Loan, she viewed it as an opportunity to reenergize the business. Loan support allowed Bara Legacies to invest in a marketing refresh and hire additional support staff, giving the business the capacity to expand outreach and reconnect with its audience. This investment provided much needed momentum, allowing Bara Legacies to strengthen its presence, sustain its mission, and continue educating families and entrepreneurs with renewed focus and impact.
Business location: Milwaukee, WI
GMF Investment: $50,000
New jobs created: +1
New Customers: +50
Total employees supported: 2
Legacy Redevelopment Corporation Support: Loan support & Technical Assistance