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Nick and Ben Ginster are one of many Milwaukee small business success stories. The two brothers started Fyxation Bicycle Company in 2009 and today their Milwaukee designed bikes can be found around the world. The Fyxation brand, featuring durable and stylish urban-focused tires, is known and respected throughout the international bicycle community. Locally, Fyxation bikes are sold at the company’s retail space in the heart of Riverwest.

In March of 2018, the Ginster brothers purchased Pedal Milwaukee, a 12,200 square-foot hub for cycling-related businesses in Milwaukee’s Silver City neighborhood. They bought the renovated 1929 building through their new
venture, Next Session, LLC, with the help of an LRC loan secured through the federal New Markets Tax Credit program offered by the Wisconsin Housing and Economic Development Authority (WHEDA). Along with financing, LRC also offered technical assistance.

“Fyxation is a member of Scale Up Milwaukee, and we were a finalist in their Scaleator program,” Nick explained. “Through this, we became aware of WHEDA’s New Markets Tax Credit opportunity and were introduced to Legacy who handled the underwriting on our loan.”

The brothers are happy to be back in Silver City, now as owners of the same building where they leased their first space.

“It’s a fantastic neighborhood of like-minded businesses that share our vision of an active lifestyle.” Nick noted. “We’re close to Escuela Verde, a green charter school, the Urban Ecology Center and Three Bridges Park.“

Along with Fyxation, Pedal Milwaukee is currently home to Velobahn Coffee & Cycle and Wisconsin Bike Fed. Nick and Ben plan to rent additional space to other small businesses. They are also offering month-to month rentals in a co-
working space for entrepreneurs, startups, remote employees or individuals looking for a collaborative working environment. The Fyxation retail store in Riverwest will remain open.

“We’re thrilled to offer Fyxation the opportunity to finance the next phase of their future,” noted José Mantilla, LRC president/CEO. “At LRC, our goal is to change Milwaukee’s developing neighborhoods for the better. “He added, “With an investment in Pedal Milwaukee, we’re helping Silver City become one of the city’s most vibrant neighborhoods.”

Learn more about Nick and Ben Ginster’s businesses at and

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